The Crowdsourcing of Talent

But the idea of totally reorganizing a labor market from the bottom up remained elusive. Crowdsourcing has ushered in dramatic changes to fields as disparate as graphic design, journalism, and corporate R&D, but it has yet to fundamentally challenge the top-down, command-and-control paradigm of how most of the world does business. Instead, crowdsourcing has become a best practice to accomplish discrete, often rudimentary tasks, such as designing logos or scouring government documents for scandalous malfeasance.

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